Associate Creative Director currently at 72andSunny in Los Angeles, CA.
gideon.gillard@gmail.com
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Call of Duty: Black Ops 6
For Black Ops 6 we had the chance to resurrect one of the most beloved characters in COD marketing history: The Replacer. But instead of just doing a launch film, we unleashed him on culture for real, hijacking dozens of media placements from interviews to sportscasts to sneaker shopping.
All said and done, Black Ops became the best selling Call of Duty game in history.
Call of Duty: Black Ops 6
For the newest iteration of Call of Duty Black Ops we created real life versions of George Bush, Saddam Hussein, Bill Clinton, Margaret Thatcher, and Colin Powell to tell our viewers not to trust their government. All of this was done in camera with practical prosthetic makeup and actors.
It trended #1 on YouTube for two straight days. Nobody sued us, unfortunately.
Diablo IV: Vessel of Hatred
We went full Hollywood on the new Diablo expansion pack by tapping Spiderman director Jon Watts and global pop star Camila Cabello to create a twisted, demon-filled journey down the river scored to Behind Blue Eyes.
Welcome to Nahantu: no swimming allowed.
Cerave
CeraVe wanted a fake movie trailer, so we gave them one.
Erin S. Murray directed the shit out of it and it ended up being a Vimeo Staff Pick, grabbing a ton of press headlines, and left people wanting it to become an actual movie. Maybe one day.
Diablo IV
We launched the new Diablo by creating a fucked up music video with Halsey and SUGA from BTS.
Within a few hours of release, the song was #1 on iTunes globally and trending #1 on YouTube.
Call of Duty: Modern Warfare III
For Modern Warfare III, we got 21 Savage to make us a custom track and shot a vibey launch film with Fall Guy director David Lietch.
Diablo IV
We smashed sales records for Blizzard with $666M in the first week by tapping Oscar-winning director Chloe Zhao to create the first ever live-action film set in the world of Diablo IV.
No horses were harmed in the making of this film.
Call of Duty: Modern Warfare III
We designed a full body suit of tattoos for Call of Duty’s baddest villain, creating a twisted reveal trailer exploring the stories behind each tat.
The film went #1 on YouTube, but the coolest part? The tattoos made their way into the game, appearing on the villain and becoming a buyable skin in the online marketplace.
Diablo IV
To tease the story of the upcoming Diablo game, we painted a gigantic battle of good versus evil on the roof of a French Cathedral.
No VFX here, kids.
We did this shit for real.
World of Warcraft
For the newest World of Warcraft expansion, we tapped Hollywood’s biggest nerds to show the world what it would like to have a dragon as a pet.
Tony Hawk’s Pro Skater
We recreated the most iconic level from Tony Hawk’s Pro Skater and got Tony to shred it for real.
Then we worked with Jackass director Jeff Tremaine to shoot a series of 90s nostalgia-vibes commercials showing what happens when you think you can skate like Tony.
Call of Duty: Black Ops 4
We created hundreds of hilarious skits inside the world of Call of Duty to show people that the game’s community can be fun and silly, not aggro and scary. We tapped talent like Tim & Eric and Jonah Hill to create some stuff with us, and when it was all said and done we’d made about 200 films.
I’ll always be grateful for winning a Cannes Lion for a film called Nut Punch.
Audi
We convinced Audi to become one of the first brands to partner with Twitch, creating a first-of-its-kind 24-hour online endurance race on the streaming platform, eventually leading to Audi fully sponsoring an e-sports team.
Call of Duty: Vanguard
We took an artful approach to the Call of Duty: Vanguard teaser by hiding the game’s characters inside the scenery.
This was all done in camera with a team of sculptors and artists.
Infiniti
We worked with trippy director extraordinaire GMUNK to create a five-screen 360 degree launch film for the Infiniti QX50. A scrollable 3D version shows what it looked like IRL.
Audi
We put a squad of celebs in the fastest Audi on the planet and ripped them around a racetrack…all while they did a live Reddit AMA.
Olivia Munn flipped out. Issa Rae screamed for her life. Adam Scott puked.
Audi
